LA boutique reveals makeover

Farmer’s Daughter Hotel Gets New Look

The Farmer’s Daughter Hotel in Los Angeles’ Beverly Grove district has taken the wraps off its multi-phase, property-wide renovation. Co-owner Ellen Picataggio teamed with locally based MLK Studio’s Meg Joannides to create a new look for the 1960s hotel’s guest rooms, lobby and courtyard. The 66-key independent boutique property’s revamp also involved updates to its public spaces, pool area and restaurant, as well as the addition of original art installations.

Double room
A double guest room in the barn building. Photo: Courtesy of The Farmer’s Daughter Hotel

This month the hotel completed the project’s final phase, with the transformation of guest rooms in its barn building. Dubbed Tack Rooms, refreshed double rooms feature custom-designed furniture, built-in desks, accents in denim and plaid fabrics, and a sliding barn door that opens to the bathroom, as well as wallpaper by artist Katie Bright featuring a mural-like display of subtle motifs.

King room
A Robin king room. Photo: Courtesy of The Farmer’s Daughter Hotel

The Farmer’s Daughter debuted the first phase of its renovation, which involved the main building’s accommodations, early last year. Those guest rooms were restyled to reflect a mix of art, technology, and urban residential design. The main building houses Robin Rooms, which showcase custom furnishings, grass cloth wallpaper, original art by Vermont artist Jesse Azarian, a book collection by Taschen, a built-in sofa and a bathroom separated by a wall of glass; the Farmer’s Suite, a light-filled space with a private bedroom, kitchenette and a living room overlooking the courtyard; and the No Tell Room, which is decked out with copper-encased mirrors on the ceiling, a full wet bar, painted murals and copper tables. Further emphasizing the art-centric vibe, every king guest room displays an installation box, each by a different artist, showing their interpretations of the rural girl lifestyle.

Restroom
Public restroom details. Photo: Courtesy of The Farmer’s Daughter Hotel

Also in the main building, the lobby features a copper elevator and ascending staircase that depicts the story of Jack and the Beanstalk leading to the floors above, as well as an Art-o-mat, a converted cigarette machine that vends custom-made art pieces. SHOP, the lobby’s boutique, offers fashion merchandise created by local designers.

Designed by Picataggio and BAM Design Lab co-founders Annie May and Barbie Palomino, TART, the hotel’s adjoining restaurant, has the neighborhood vibe of a European bistro. Market lights strung on the patio and a brick fireplace decorate the outdoor dining space. Indoors, black-and-white abstract artwork by Ronald Santos and vintage art sourced from LA’s Melrose and Rose Bowl flea markets hang on a gallery wall. Vintage-style peep show boxes designed by artist Katie Bright in collaboration with Last Night’s Party and Annie May displaying a short video adorn the F&B venue’s bathrooms.

“Community, culture, and warm, creative and entertaining hospitality are in our DNA,” say the hotel’s co-owners, Peter and Ellen Picataggio. “We’re excited to share the next chapter in the story of The Farmer’s Daughter and invite guests from near and far to join in our refined revelry.”