director global brand innovation & design
InterContinental Hotels Group
Eric Nicolas, director of brand innovation & Design for InterContinental Hotels worldwide, has 22 years of experience that encompasses interior and architectural design, construction management, brand marketing and innovation. His contributions to InterContinental Hotels Group since he joined the company in 1998 include, definition of the brand target guest and brand character, explored and validated innovation territories, creation of a sound strategy, implementation of new brand identity, standard manual rewrite, brand liaison with technical services and development for InterContinental hotels and resorts leadership on the 2002/2003 Holiday Inn prototype design, revisions to the Holiday Inn Express prototype, definition and direction of the industry’s largest bedding launch in the shortest timeframe, definition of a Holiday Inn Express standardized room decor program, participation on the planning committee for the Indigo hotel launch, concept input to the Holiday Inn Holidome re-design, and responsibility for review of renovation and construction plans for more than 700 hotels across North America. His work has positively impacted the Holiday Inn, Holiday Inn Express, Holiday Inn Select, Staybridge and Candlewood brands. Eric first held the role of senior consultant, Design and Plan Review, and was later promoted to manager of Product Innovation for the Holiday Inn Express brand.