creative director and brand design strategist
Erin Hoover Co.
Erin Hoover is currently an independent Creative Director and Brand Design Strategist for her own company, which launched in January 2017. She consults on hospitality and retail design projects. From 2006-2016, Erin was Vice President, Global Brand Design for Westin, Sheraton and Le Meridien at Starwood Hotels & Resorts. Leading cross-functional design teams responsible for branded interior design direction for Starwood’s three full service brands, she created global concepts for guest rooms, public spaces, brand partnerships, marketing events to deliver a seamless, branded guest experience. The concepts created by Hoover and her team were part of Starwood’s innovative approach to lifestyle brands that redefined the hospitality industry.
Prior to joining Starwood Hotels & Resorts, Erin worked in-house at Giorgio Armani Corporation from 1995-2004, directing visual merchandising and display and store design for Giorgio Armani brands, including Emporio Armani and Armani Casa. Erin has also consulted for other luxury brands including Calvin Klein and Polo Ralph Lauren. Her wide range of experience from textile design, exhibitions, visual merchandising and display to interior design for retail, nightclubs and hotels transcends industries and categories: Erin’s unique career path shapes her design perspective and continues to inspire her as a design expert, leader and innovator.