BDNY, BDwest Again Make TSE’s Fastest 50

Trade fairs honored in three growth categories


Boutique Design’s trade fairs for hospitality design professionals, BDNY and BDwest, have made Trade Show Executive (TSE) magazine’s Fastest 50 list for 2016. The announcement marks BDNY’s fourth appearance on the roster and BDwest’s third.

Both shows were recognized for their growth in number of exhibitors, total attendance and net square feet for the third consecutive year. Of the 87 trade shows TSE recognized for 2016, only 15 were honored in all three categories.

Last year’s BDNY drew more than 6,900 hospitality design professionals for its seventh run at the Javits Center in New York, representing a 19 percent increase in attendance over the past year and continuing a pattern of double-digit, year-over-year growth since the trade fair/conference’s inception in 2010. In addition, that show’s exhibit space grew by 37 percent to 112,000 sq. ft., encompassing 615 manufacturers and marketers of FF&E and other design elements for hospitality interiors.

Similarly, the fourth annual BDwest drew 2,400-plus attendees to the Los Angeles Convention Center last spring, marking a 60 percent increase in participation over the past year’s event. Exhibit space grew by 22 percent to 41,500 net sq. ft., which included 260 manufacturers/marketers. The trade fair has experienced double-digit growth each year since its 2013 debut in San Diego.

Both BDNY and BDwest are produced by Hospitality Media Group. This year’s BDwest will take place on Wednesday and Thursday, April 5-6 in LA.

The James to Debut in West Hollywood

The James West Hollywood-Sunset is set to make its debut in California in May. Designed by international multidisciplinary firm Skidmore, Owings & Merrill LLP (SOM) and owned and developed by Los Angeles-based CIM Group, the property marks the first new-build hotel in West Hollywood in 30 years, as well as the brand’s first hotel on the West Coast.

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A guest room at The James West Hollywood-Sunset. All photos: Courtesy of The James West Hollywood-Sunset

The 286-key hotel, to be managed by Denihan Hospitality Group, will showcase commissioned artwork throughout, including a “Dreamcatcher” piece created by high-profile artist Janet Echelman, who is best known for creating large-scale, fluid sculptures out of unlikely materials such as fishnet.

Stephen Apking, interior design partner at SOM, will discuss working on the project at the “New In The West” session at Boutique Design West (BDwest) on Wednesday, April 5, at the Los Angeles Convention Center.

Accommodations at the latest James will be comprised of 251 guest rooms and 35 suites—including two penthouse lofts with interiors by LA-based Lawson-Fenning, two bungalow suites, nine James and nine Jimmy suites, and 13 one-bedroom suites.

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Design details at The James West Hollywood-Sunset.

The hotel’s dining offerings will include signature restaurant, Fi’lia, helmed by James Beard award-winning chef Michael Schwarts, as well as market-style eatery, Farmspoke. Two other F&B concept will also be on tap: the Bar Nur lobby venue and the Bar Nur Up rooftop concept.

Housed in two towers on the corner of Sunset and La Cienega boulevards overlooking the Hollywood Hills and LA basin, the previously announced property will also feature a pool and deck, 10,000 sq. ft. of indoor/outdoor meeting and event space, a business networking lounge, a James Club, and a 24-hour fitness center.

The James
A guest bath at The James West Hollywood-Sunset.

In addition to the West Hollywood hotel, The James flag plans to open a property in New York’s NoMad neighborhood this summer. (There are currently two James hotels: one in Chicago and another in New York’s SoHo.)

Waldorf Astoria to Debut in Beverly Hills

Pierre-Yves Rochon creates luxury hotel’s interiors

Developers of the Waldorf Astoria Beverly Hills in California have offered a sneak peek inside the new luxury hotel. Slated to debut June 1 at the corner of Wilshire and Santa Monica boulevards, the 170-key property will feature interiors by noted Parisian interior design firm Pierre-Yves Rochon (PYR). The 12-story hotel—whose exteriors are by Gensler and PYR parent company Perkins+Will—also marks the Hilton brand’s first new build on the West Coast.

Waldorf Astoria Beverly Hills
A guest room at Waldorf Astoria Beverly Hills. Photo: Courtesy of Hilton

“Modern elegance is the signature look we have created for the soon-to-be iconic Waldorf Astoria Beverly Hills,” says Rochon, PYR’s namesake founder. “By using richly upholstered furniture in soothing tones of celadon, taupe and white, accented by spectacular pieces of bespoke art works, we have created an environment for travelers that is both sophisticated and relaxing.”

Waldorf Astoria Beverly Hills
A guest bath at Waldorf Astoria Beverly Hills. Photo: Courtesy of Hilton

That aesthetic will be reflected in the hotel’s triple-height lobby, which will feature a contemporary art deco look, hand-painted murals, custom Strass crystal chandeliers, Lalique installations and an array of other artworks.

Waldorf Astoria Beverly Hills
A corridor at Waldorf Astoria Beverly Hills. Photo: Courtesy of Hilton

The hotel’s accommodations— consisting of 119 deluxe rooms and 51 suites—will overlook the Hollywood Hills or the urban canyon of Century City. Each will be decked out with floor-to-ceiling windows that open onto oversized private balconies. On the hotel’s third level, Villa suites will open onto private garden terraces.

Owned by Alagem Capital Group and clients of Guggenheim Partners, the hotel will join the luxury brand’s portfolio of 26 hotels and resorts upon its debut.