The 1,100-foot, $1.2 billion Wilshire Grand Center that opened last year in L.A.’s Financial District wasn’t the only mega-project on the DTLA development table. According to multiple sources, the $950 million, Frank Gehry-designed Grand Avenue Project originally intended for a 2007 groundbreaking (but stalled by the recession, design changes and financing delays) is expected to finally move forward this year.
Designed to complement Gehry’s landmark Walt Disney Concert Hall sitting directly across the street—and essentially create a neighborhood around it—the mixed-use development on Grand Ave. entered the building permit phase in August last year, signaling a 2018 construction start.
New renderings of the project, now known simply as The Grand, were released in January by Gehry Partners and developer Related Cos., showing a 314-room Equinox Hotel nestled among restaurants, retail and a cinema in one tower, and condos and apartments occupying another. An art installation by Gehry highlights the ground-level space between the towers.
We may learn more about the development’s hotel component at BDwest, where Sam Suleman, executive vice president, Equinox Hospitality, will participate as a panelist for the conference session “Hard Brands, High Designs: Innovating the Look and Feel of Global Flags,” on Wednesday, April 5. In the meantime, check out the detailed renderings of The Grand—and of the clever projection trick Gehry has in store for its occupants and guests—in this January 21 L.A. Times article.