The 1,100-foot, $1.2 billion Wilshire Grand Center that opened last year in L.A.â€™s Financial District wasnâ€™t the only mega-project on the DTLA development table. According to multiple sources, the $950 million, Frank Gehry-designed Grand Avenue Project originally intended for a 2007 groundbreaking (but stalled by the recession, design changes and financing delays) is expected to finally move forward this year.
Designed to complement Gehryâ€™s landmark Walt Disney Concert Hall sitting directly across the streetâ€”and essentially create a neighborhood around itâ€”the mixed-use development on Grand Ave. entered the building permit phase in August last year, signaling a 2018 construction start.
New renderings of the project, now known simply as The Grand, were released in January by Gehry Partners and developer Related Cos., showing a 314-room Equinox Hotel nestled among restaurants, retail and a cinema in one tower, and condos and apartments occupying another. An art installation by Gehry highlights the ground-level space between the towers.
We may learn more about the developmentâ€™s hotel component at BDwest, where Sam Suleman, executive vice president, Equinox Hospitality, will participate as a panelist for the conference session â€œHard Brands, High Designs: Innovating the Look and Feel of Global Flags,â€ on Wednesday, April 5. In the meantime, check out the detailed renderings of The Grandâ€”and of the clever projection trick Gehry has in store for its occupants and guestsâ€”in this January 21 L.A. Times article.