Adrianne Korczynski

korczyski_adrianne
vice president & creative director
NELSON

As Vice President, and Creative Director of NELSON’s Hospitality Studio, and leader of NELSON’s Environmental Graphic Design Discipline, Adrianne organizes project teams and leads from a creative standpoint, blending right- and left-brain thinking to create innovative solutions. In addition, Adrianne focuses on brand development & communication across all disciplines of the firm. Her passion for making sure the brand expression, personality, tone of voice and graphic standards are elevated, consistent and appropriately represented, is evident in the brands she works with.

With over 17 years of industry experience, Adrianne has worked with leading hospitality brands including Hilton, Marriott, Starwood and Yum! Brands. Having been with NELSON since 2002– her ability to develop long-term relationships with clients and deliver beyond their expectations is a huge part of NELSON’s very successful 15+ year history with Hilton.

 

She has worked on a number of design initiatives within the Hilton Portfolio of Brands including the Make It Hampton Brand Program, Perfect Mix Lobby, and HGI’s Project Grow refresh. Most recently she led the design team for the Tru by Hilton brand prototype – from conceptual design through documentation. A disruptor in the Midscale category, Tru continues to outpace competitors and Development projections, as well as win Design Awards including BDNY’s Gold Key Award in the “Judge’s So Cool” category.

Adrianne has been published in leading hospitality publications including Boutique Design and Hotel Business. She received her degrees in Architecture (BArch), and Graphic Communications (Masters of Design) from the University of Cincinnati.

DESIGN x 2 OR EVEN x 3: MULTIPLYING THE IMPACT FOR DUAL AND TRI-BRAND HOTEL CAMPUSES