West End Interiors
Alicia Jones is president and founder of Nashville-based West End Interiors, LLC, a versatile full-service interior design firm specializing in senior living, hospitality and healthcare design. With degrees in Interior Design and Textiles & Fashion Merchandising, Alicia realized her passion for senior living design 20 years ago as an interior designer for a 98-community assisted living owner/operator in Tennessee, then as senior interior designer for Brookdale, one of the largest senior living operators in the U.S. In 2008, she launched West End Interiors, and her passion and experience have led her to success with projects nationwide. Dedicating her professional career as a client advocate, Alicia established her designs and growing business—which has more than tripled this year alone—with a focus on evidence-based design and end-user research. Combining this research with her intense product knowledge, she began creating products and programs that fill voids in the design market, including a senior furniture collection, material/finish design standards and Memory Lane, an Alzheimer’s furniture and lifestyle product line. Her trademarked Design Lift, an interior design service that provides a quick-turn “face lift” approach to update the appearance of commercial, healthcare and contract environments, also includes pre-designed collections for renovations and build-outs.