Amy Hulbert

Amy Hulbert
vice president, boutique and upscale brands
Best Western® Hotels & Resorts

A twenty year veteran of the hospitality design industry, Amy Hulbert is at the helm of the design department for Best Western International and is spearheading the design of the brand’s new boutique concept Vīb, and newest broad midscale brand addition, GLō. The new initiative provides an unparalleled opportunity in design at Best Western.  In addition, Amy’s team has rolled out new prototypes to update and contemporize the BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER brands and enhance the offerings both to guests, as well as developers.

Amy began her career in hospitality interior design at The Gettys Group, Inc. in Chicago, Illinois, specializing in hospitality interiors for the firm.  In 1998, Amy joined Hilton Hotels Corporation and was an integral part of the design team at Hilton for 11 years, most recently covering the Latin America and Caribbean territory for all ten of Hilton’s brands.  Amy received her degree in Interior Design from Miami University in Oxford, Ohio.