Ashley Ewing-Parrott

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director of brand strategy
Boutique and Lifestyle Hotels, Vision Hospitality Group Inc.

Ashley Ewing Parrott is Director of Brand Strategy for Vision Hospitality Group. Based in Chattanooga, Parrott leads the brand development, design, and procurement for Vision’s boutique and lifestyle hotels. She successfully opened Vision Hospitality Group’s first two lifestyle properties, Moxy Denver Cherry Creek in 2017 and The Edwin Hotel, Autograph Collection in September of 2018 while overseeing a broad range of projects in various stages of development. As an avid supporter of the arts, Parrott spearheads the art procurement for each lifestyle project with a focus on incorporating local art wherever possible. In addition to a strong focus on these lifestyle properties, she also oversees the design and execution of innovative, nationally-recognized select service hotel offerings across Vision’s portfolio. Parrott attended the Kemmons Wilson School of Hospitality at the University of Memphis and majored in Hospitality and Tourism management.

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