Barbara Best-Santos has a distinguished career in the Hospitality Design Industry and is currently an Associate Principal with ForrestPerkins, heading up the San Francisco design studio. Prior to joining ForrestPerkins in 2016, Barbara spent 8 years as the Regional Hospitality Practice Area Leader for Gensler. Barbara also directed her own firm for 10 years; with a strong portfolio that featured numerous boutique hotels, restaurants and spas. She has worked both domestically and overseas, including projects in China, Russia, Europe, Japan, Malaysia, Indonesia and Guam. Barbara has been a speaker at many industry events and continues to be published on topics related to Luxury Design, Industry Trends and Innovation. She has the keen ability to bring unique designs to life while working closely with clients to achieve aesthetic, financial and operational success. Her pragmatic approach to design, delivery and execution is the cornerstone of her unique vision in the Hospitality Industry.