Benoit Racle brings more than 20 years of multi-lingual operational and executive marketing experience to his current position as Global Brand Director for AC Hotels. As a key member of the Global Brand Management team, Benoit plays a key role in the continued development efforts to establish AC Hotels’ global brand strategy and signature programming for over 90 hotels around the world. Prior to joining Marriott International, Benoit worked in numerous international roles with Starwood Hotels & Resorts. Benoit was the driving force behind rejuvenating Starwood Hotels & Resorts brand, W, in Latin America as well as introducing the brand to Asia. Fluent in several languages, he earned the Swiss equivalent to a Master’s degree at the Ecote Hoteliere de Lausanne in Lausanne, Switzerland and is certified as a Food & Beverage Executive from the Educational Institute of American Hotel & Lodging Association.