In 2002, David Ashen founded award-winning design firm dash design with the ambition of using his innovative and strategic creative thinking to enhance the success of his clients. Davidâ€™s market-savvy approach combines business acumen and a keen design eye. He earned a Bachelor of Science in Human Factors Engineering at Tufts University, then a Masters of Architecture at the University of Pennsylvania. After his entrÃ©e into luxury retail at Peter Marino, he spent five yearsâ€”from Director of Retail to Principalâ€”at Desgrippes GobÃ©, one of the worldâ€™s largest independent branding firms. Today, Davidâ€™s reputation in design enables the firm to work with brand leaders in the hospitality, healthcare and senior living category. The firm has worked with various leading brands including: Northwell Health, Beth Israel, W Hotels, Le MÃ©ridien Hotels & Resorts, Moxy Hotels, Intercontinental Hotels & Resorts, Marriott International, and Hilton Worldwide, to name a few.