Michael Bedner

Hirsch Bedner Associates (HBA)

For nearly fifty years, Michael Bedner was the guiding force behind Hirsch/Bedner Associates, the world’s largest and most prestigious hospitality design firm. Recognized internationally for the visionary role he played in hospitality design, Michael’s influence can be seen in hundreds of the finest luxury hotels, residences condo and mixed-use developments throughout the world.


Under Michael’s leadership HBA grew to encompass offices in 13 countries. At the time of his retirement, his 1200 designers focused on conceptual planning, design, art direction, graphics, apparel and tabletop design as well as procurement and art. Hirsch Bedner and Associates completed more than 1200 innovative projects, including resorts, restaurants boutique hotels and cruise ships under his stead. Michael pioneered the use of an atrium in the first modern cruise line, “The Royal Princess.”


Michael has also mentored countless young designers, lectured in institutions throughout the world and has provided a Design Competition and Awards Program at UCLA to honor his partner Howard Hirsch, and a scholarship through HBA at the renowned Savannah School of Art and Design.


In 2010 Michael was diagnosed with a fast-moving cancer. Throughout his long battle, he continued to work on HBA design projects until his retirement in 2013, when he began work on a visionary city and high end innovative communities that integrate healthcare options and support into a living environment.


Now fully recovered, Michael is incorporating his experience in “living well and living fully” into his new undertaking, Aperion, a landmark hospitality and design company that incorporates his hallmark attention to timeless design and outstanding service into an ultra-luxury residential and hospitality product. Michael’s cofounder is Horst Schulze, the renowned former president of the Ritz Carlton Hotel group, who redefined the ultimate standard of service. Apeiron’s first project is the cutting edge transformation of 22 acres of waterfront in Miami where the Jockey Club once stood, bringing to market 240 luxury service residences and a 90 room 5-star spa-hotel, including an 11,000 square foot wellness center, an events deck, a mega-yacht marina, and an entertainment venue.